Become an Ambassador - Route 66 Road Fest Skip to content

Become an Ambassador

Get Your City in on the Fun

In anticipation of the 100th Anniversary of Route 66 in 2026, AAA has created a celebratory event, the AAA Route 66 Road Fest. This inaugural weeklong Road Fest will be held in Oklahoma in 2022, beginning in OKC on June 18th and 19th and Tulsa on June 25th and 26th.

To encourage travel along the route in the way of potential “day-trippers” and bite-size itineraries; we are establishing a Route 66 Road Fest Ambassador program. Being a part of the Ambassador Program is FREE and offers members several opportunities to engage their communities in conjunction with the AAA Route 66 Road Fest.

We welcome all Ambassadors and other businesses along Route 66 to create their own unique events for travelers coming in for the Road Fest to complete their Route 66 experience.

Membership Benefits

  •  A detailed listing of your business information, including location and hours of operation on our website with a link to your website or other marketing platform
  • Promotional marketing announcement of your membership on social media, eblasts.
  • A link to our online event calendar to submit year-around community happenings in your area. Events surrounding the week leading up to and including the week of the Road Fest are eligible to receive additional marketing to our database of travelers and attendees; and can assist with further promotion of your local community.
  • Tool kit distribution to your business that will include an official festival poster, flyer, social media tips, and other helpful information to promote the Route 66 Road Fest partnership we have with you.

In addition to these benefits, the Route 66 Road Fest is developing an App that will roll out in 2022.

The Route66GO App is designed to help promote destination travel to our member partner business and historical sites on a year-round basis. The App will include a menu of categories to select from relating to:

  • Historical Landmarks
  • Museums
  • Food/drink
  • Retail/Shopping Lodging
  • Outdoor activities
  • Music
  • Antiques/Flea Markets
  • Cars/Motorcycles/RV
  • Nightlife
  • Pet Friendly
  • Haunted
  • Community Resources
    Category reserved for area City/County offices, CVB, Chambers, Route 66 specific organizations.

The Route66GO App will utilize interactive technology that can be accessed by PC, phone, or tablet from anywhere in the world.

Become an Ambassador today to start receiving all the benefits this program can offer the businesses, attractions, historical sites, and points of interest in your community!


Step 1 of 2

  • Interested in being a Road Fest Ambassador? Simply complete the following information to reserve your tool kit and let your Ambassador membership start working for you!

    Stay tuned as we move forward, we will continue to communicate helpful information leading up to the Road Fest. As an Ambassador partner, your business will be highlighted in the ROUTE66GO App, which will be released soon.

  • (if applicable) example: M-F : 8am-6p Sat : 10am-2pm Sunday : Closed
  • * Category reserved for area City/County offices, CVB, Chambers, Route 66 specific organizations.

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