Privacy Policy - Route 66 Road Fest Skip to content

Privacy Policy


Dated:  October 06, 2020


AAA CLUB ALLIANCE INC. (“ACA”, “we,” “us,” or “our”) has set up the RT 66 Roadfest rally and festival (the “RT 66 Event”).  ACA considers your privacy important to you and to us. This Privacy Policy describes the online and offline practices of ACA with respect to the RT 66 Event, regarding how we collect, use, disclose and store information about you, including through our RT 66 Event website (the “Website”) social media resources where we post or refer to this Privacy Policy, and the mobile application Route 66 GO.

This Privacy Policy describes:

    • The types of information that we collect 
    • How we use the information we collect
    • How we may share the information with third parties
  • The security of the information
  • How you can access and update your information
  • How you can let us know if you do not want us to use your information in certain ways

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you provide information to us, including through the Website or through Route 66 GO, or by email or electronically or in person, you consent to the collection and processing of your information as described in this Privacy Policy.  By providing us with your information, including Personal Information (as defined in this Privacy Policy) and confidential information, in any manner or by using the Website or Route 66 GO or other related services for any purpose, you accept the terms of this Privacy Policy and the RT 66 Event program terms and conditions, and, if you are using our Website or Route 66 GO also the Terms of Use and you consent to our collection, use, disclosure, transfer, retention and removal of your information as described in this Privacy Policy.  ACA reserves the right to change or modify this Privacy Policy at any time by posting revisions on the Website. If we make any changes or modifications to this Privacy Policy, we will post the effective date of the update on the Privacy Policy or may notify you if required by applicable laws, rules or regulations.  Therefore, we ask you to check this Privacy Policy occasionally to be sure that you are aware of these changes.     




The RT 66 Event is being promoted by and run by ACA for participation by current members of any club in the American Automobile Association Inc. (“AAA”) and residents within the territories of ACA and supporting AAA Clubs.

This Privacy Policy describes: (i) the types of information that are collected from you ; (ii) how ACA and its consultants, contractors, business partners or vendors who ACA is working with, might use  your information; and (iii) how ACA may share your information with other third parties.  

Information We Collect

What We Collect Online

We may collect certain “Personal Information” (as defined below) about you when you voluntarily provide it to us while using the Website or other online resources, including social media resources and Route66 GO. For example, you may provide us with certain Personal Information or other information when you want to sign up to participate in the RT 66 Event or for a newsletter from us, or to try to win a prize, or when you provide us with comments, posts, images, video or user profile details on the Website or on Route66 Go, or our social media accounts.  

 For each user on the Website, our web server automatically collects certain information about their device, including information about their web browser, and their IP address for application monitoring and debugging purposes. We also collect non-personally identifiable information about user’s web activity and equipment. This information includes the operating system a user is using, the date and time the user visited the Website, some of the cookies on the user’s device, referring URLs (what website the user came from), Internet service provider, browser type, device identifier, and information on the pages that users access or visit. Most non-personally identifiable information is collected via cookies or other analysis technologies, such as log files, and is discussed in greater detail below under “Cookies and Interest-Based Advertising.”

What We Collect Offline

We may also obtain other information about you, including Personal Information, when you interact with us outside of our Website or Route66 GO, such as in person, over the phone or by mail, text or email. For example, we may obtain Personal Information from you when you provide it to us or by filling out forms to request the RT 66 Event tickets or to enter into the contests, or to obtain services, or if needed to confirm your identity.  We may also obtain Personal Information about you from third parties, including information relating to the RT 66 Event tickets or services you may have purchased through businesses that are providing products or services for the RT 66 Event through us or for us.  We may combine information that we receive about you from our Website with information we receive about you from offline sources or the third parties. 

You may also give us information, including Personal Information, about other persons which we will use for the purpose for which you provide it to us, but you are responsible for obtaining any required permission to do this.

Personal Information

“Personal Information” is defined as information related to your transactions with us such as (a) contact information (such as your name, address, zip code for marketing purposes email address and telephone number), (b) AAA membership number, (c) demographic information (such as age, date of birth, gender and marital status and family information) (d) credit card, bank account or debit card numbers and other payment information, and (e) driver’s license numbers, information about where you may be traveling to and from in the RT 66 Event, who is traveling with you,  and geolocation information.

How We May Use Information

We may use the information we collect (including Personal Information) individually or combine it with other information to generate aggregate statistical information. When we aggregate information it does not identify you personally.  The primary uses of the information include:

  • To provide tickets and information about the RT 66 Event, or other information you have requested or to notify you about different products and services that we will be providing in connection with the RT 66 Event;
  • For customer service, security, to detect fraud or illegal activities, and/or for archival and backup purposes in connection with the provision of the Website and Route66 GO for  the RT 66 Event, and to comply with applicable laws, rules and regulations;
  • To send or have third parties we are working with send communications to you about what you have signed up for, or to send you certain marketing information (unless you have opted out of receiving certain types of communications);
  • To communicate with you, or respond to your inquiries, including through email, mobile app, telephone and text messaging (as you have consented to);
  • To perform various types of communications, advertising campaigns, and/or promotional activities To show online advertisements and other information that are more relevant to your interests;
  • To cooperate with law enforcement or other regulatory agency activities; 
  • To enforce our Privacy Policy, Terms of Use, or other applicable policies; and
  • To otherwise conduct our business as may be required.

How We May Share Information

We may share and disclose information, including Personal Information, as described at the time information is collected or as follows:

With Our Affiliates and Certain Non-Affiliated Companies

We may share information about you, including Personal Information, with our affiliated companies, other AAA clubs that are also permitting the RT 66 Event, and with the companies that we have engaged to help us provide the RT 66 Event, Route66 GO, or related services. We only share your information in this way to provide the RT 66 Event and related services to you. The companies outside our own affiliates are permitted to use this information only to provide their services to you or to ACA and are not permitted to share your Personal Information or to use it for any other purpose without our and your specific consent. We are not liable for the privacy policies or information security practices of such non-affiliated companies.  

With Our Service Providers

We share information, including Personal Information, with our service providers and contractors so that they can perform the functions for which we engage them (such as providing you with Website hosting and data analyses, providing the Route66 GO app services, providing information systems for storing or processing our business data, and with respect to the RT 66 Event, selling tickets, providing advertising, sending communications and processing credit card payments). We may also share information as needed to operate the Website and our information systems and other aspects of our business.

For Legal Purposes

We also may share information that we collect to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose information, including Personal Information, as we deem necessary to respond to a subpoena, governmental request, court order or other legal or regulatory process or to comply with reporting and other legal requirements or when necessary to protect our members, customers and others. 

Security of Your Information

We utilize industry standard internal security practices to safeguard the information we have about your transactions with us, and to protect the privacy and confidentiality of your Personal Information and confidential information, and to comply with applicable federal and state data security and privacy laws, rules and regulations. We use administrative, technical and physical safeguards on the Website designed to protect against loss, misuse, and alteration, and we restrict access to all of your Personal Information and account information except to our employees, independent contractors and service providers who have a legitimate business need for such information with respect to the Route 66 Event and related services. However, the security of information transmitted through the Internet or via e-mail or other means, can never be guaranteed. So ACA does not make any warranty, express, implied or otherwise, that ACA or its service providers will be able to prevent loss, misuse, unauthorized access or alteration of Personal Information. We are not responsible for any interception or interruption of any communications by you through the Internet or through a mobile app or for changes to or losses of data. Users of the Website and Route66 GO are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of the Website and Route66 GO. You should recognize that your use of the Internet and the Website and Route66 GO is solely at your own risk.  If any breach of security is suspected we may suspend your use of the Website, or other systems, or Route66 GO without notice, to protect you and your data while we investigate the issue. Access to and use of password-protected and/or secure areas of any of the Website, Route66 GO or other systems that we control is restricted to authorized users only. Unauthorized access to such areas is prohibited.  

Mobile Computing

ACA may provide the Website, Route66 GO and online resources that are specifically designed to be compatible with and used on mobile computing devices.  Mobile versions of our Website or our mobile applications may require that users log in with an account.  In such cases, information about the use of each mobile version of the Website may be associated with user accounts.  In addition, ACA may enable individuals to download an application, widget or other tool that can be used on mobile or other computing devices. Some of these tools may store information on mobile or other devices.  These tools may transmit information to us to enable you to access user accounts and to enable us to track use of these tools.  We may use Personal Information or non-identifiable information transmitted to us to enhance these tools, to choose new tools, for quality improvement and as otherwise described in this Privacy Policy or in other notices we provide.

Emails and Text Messages

You may receive emails or text messages from ACA or from a vendor relating to RT 66 Event. You can unsubscribe by clicking on the links available in the emails, or any newsletters, or as may be stated in the text message, or by contacting us as provided in this Privacy Policy.  Push notifications may also come from Route66 GO unless you opt out of that.

We try to strike a balance between the security of your Personal Information and account information and your convenience.  We note that we may send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mails or texts. This means that such message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include confidential information or any Personal Information, such as your credit card number or passport or visa information, in any unencrypted e-mail or text you send to us.

On our Website, you may be able to choose to use a send or share service to send information from the Website to someone else.  In such case we will ask you for certain Personal Information such as their email address as well as your name and email address.  The information you provide will be used to send a single message by us on your behalf.  This information will not be collected or stored for any additional purpose.  By providing us with this information you affirm that you are entitled to provide it to us.

Social Media

We may also enable you to post content on social networking sites (e.g. Facebook).  If you choose to do this you acknowledge that you are responsible for your use of a social networking site.  We are not responsible for the availability or accuracy of such social networking sites or your use of such sites. You also should not include any confidential information or certain Personal Information in any post you make to a public area of a third party social network page, especially since any such posting immediately becomes public.

Linking From Our Website to other Websites

For your convenience, we may provide links on our Website to third party websites that are not owned or controlled by ACA. We may also link to third party websites of our service providers so that they can provide you with the products or services that you request. Please remember that this Privacy Policy is not applicable to such third party websites and that we are not responsible for the privacy practices of third parties. Your browsing, use of your email address, providing information, and interaction on any other website, including sites which have a link on this Website, are subject to the terms, conditions, and privacy policies of that website. Please read over those terms, conditions and privacy policies carefully before proceeding.  


We do not knowingly collect directly or maintain Personal Information from any person under the age of sixteen with respect to the RT 66 Event, unless such Personal Information is provided by their parents.  

Our Use of Cookies and Interest-Based Advertising

We use “cookies” or “web beacons” (also called “clear GIFs” or “pixel tags”) to obtain certain types of information when your web browser accesses our Website.    

What are cookies? Cookies are small pieces of information that a website transfers to your computer’s hard drive for record keeping and other purposes. Cookies make navigating the web easier for you by saving your registration, passwords and preferences while you’re at the Website. By using cookies, we can serve you better since they help us understand what information interests you. 

The use of cookies is an industry standard; most major websites use them. Cookies come in two types that might be used on our Website: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser in the “cookies” folder on your computer and remains in this folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut off your computer.

We may work with third parties, including advertising companies and website analysis firms, who also use cookies and web beacons to collect non-personally identifiable information when you visit our Website and third party sites. This non-personally identifiable information is typically used by these third party companies to serve you with information tailored to meet your interests and needs while on third party sites.   

Here are some examples of how we use cookies and web beacons: 

Our use of cookies and web beacons includes login verification, session management, tracking as per requirements of the third party who operates the Website, and personalization to enhance your user experience. A cookie lets the operating systems remember that you’ve used our Website, which allows us to speed up your future activities at our Website. Using cookies to do this record keeping saves you the trouble of entering information over and over again. We also use cookies to estimate the number of visitors to our Website, track visits to and sales at the sites referenced on our Website, and analyze our users’ and customers’ visiting patterns. Similarly, cookies help us tailor our product and service offerings, and those of our business partners, to suit your personal interests, and for that reason we may share cookies that contain your email address with our business partners.   

We also use clear GIF tracking images on some of our pages and in our HTML e-mails that we send you to determine open rates. 

We use web analytics or data collection tools, including Google Analytics, and  ( to help analyze how users use the Website or to collect information. You can read more about how Google uses your Personal Information at  The web analytics tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Website (including IP address) is transmitted to our web analytics service providers. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on Website activity for us.

We do not use cookies to store any of your Personal Information on your computer. Also, we do not use cookies to retrieve information from your computer that was not originally provided by you or provided by your browser in a visit to our Website. Once you visit or click on a link to third party websites, their sites may use cookies. We do not control what information those websites collect or their use of cookies, and they are not subject to our Privacy Policy, including the use of cookies.

What to do if you do not want cookies used: 

If you do not want cookies used in connection with your visit to our Website, or if you wish to limit their use, you can generally adjust your browser settings on your computer. Most Internet browsers allow you to set your own preferences for use of cookies. To learn more about cookies and interest-based advertising, or to opt out of cookies, visit the opt-out services of the National Advertising Initiative here:, or visit, and follow the simple opt-out process. If you decline cookies, you may have difficulty navigating our Website, which could adversely impact your online experience. A couple of important notes about this opt-out tool: (1) it includes all the advertising networks that we may work with, and many advertising networks that we do not work with, and (2) it may rely on cookies (called “Opt-out Cookies”) to ensure that a given advertising network does not collect information about you. An explanation of how Opt-out Cookies work can be found on If you use different equipment, change web browsers or delete these Opt-out Cookies from your computer, you will need to perform the opt-out task again. Visitors desiring to prevent data from being collected by Google Analytics may use the opt-out browser add-on developed by Google for this purpose.

Do Not Track Features

Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for interest based advertising purposes (“DNT Notice”). Some browsers are, by default, set to provide a DNT Notice, whether or not that reflects your preference. Providing DNT Notice is often touted as a means to ensure that cookies, web beacons and similar technology are not used for interest based advertising purposes – that is, to restrict the collection of non-personally identifiable information about your online activities for advertising purposes. Unfortunately, given how interest based advertising works, DNT Notices may not effectively accomplish this goal. For this and a variety of other reasons, we do not recognize or take any action in response to browser-based DNT Notices. Rather, if you do not wish to participate in interest-based advertising, you should follow the opt-out process described above in the What to do if you do not want cookies used” section of the Privacy Policy

Contact Us

If you want to opt out of receiving marketing or promotional emails, newsletters, text messages, mailings, or telephone calls relating to the RT 66 Event, or you want to request corrections, amendments or deletion of Personal Information that you have provided through the Website please follow the directions in the communications or contact us at the phone number or through the email address set forth below.

If you have any questions or comments about this Privacy Policy, or need additional assistance please contact us at:

AAA Club Alliance Inc.



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