Dated: October 06, 2020
- The types of information that we collect
- How we use the information we collect
- How we may share the information with third parties
- The security of the information
- How you can access and update your information
- How you can let us know if you do not want us to use your information in certain ways
The RT 66 Event is being promoted by and run by ACA for participation by current members of any club in the American Automobile Association Inc. (“AAA”) and residents within the territories of ACA and supporting AAA Clubs.
Information We Collect
What We Collect Online
We may collect certain “Personal Information” (as defined below) about you when you voluntarily provide it to us while using the Website or other online resources, including social media resources and Route66 GO. For example, you may provide us with certain Personal Information or other information when you want to sign up to participate in the RT 66 Event or for a newsletter from us, or to try to win a prize, or when you provide us with comments, posts, images, video or user profile details on the Website or on Route66 Go, or our social media accounts.
For each user on the Website, our web server automatically collects certain information about their device, including information about their web browser, and their IP address for application monitoring and debugging purposes. We also collect non-personally identifiable information about user’s web activity and equipment. This information includes the operating system a user is using, the date and time the user visited the Website, some of the cookies on the user’s device, referring URLs (what website the user came from), Internet service provider, browser type, device identifier, and information on the pages that users access or visit. Most non-personally identifiable information is collected via cookies or other analysis technologies, such as log files, and is discussed in greater detail below under “Cookies and Interest-Based Advertising.”
What We Collect Offline
We may also obtain other information about you, including Personal Information, when you interact with us outside of our Website or Route66 GO, such as in person, over the phone or by mail, text or email. For example, we may obtain Personal Information from you when you provide it to us or by filling out forms to request the RT 66 Event tickets or to enter into the contests, or to obtain services, or if needed to confirm your identity. We may also obtain Personal Information about you from third parties, including information relating to the RT 66 Event tickets or services you may have purchased through businesses that are providing products or services for the RT 66 Event through us or for us. We may combine information that we receive about you from our Website with information we receive about you from offline sources or the third parties.
You may also give us information, including Personal Information, about other persons which we will use for the purpose for which you provide it to us, but you are responsible for obtaining any required permission to do this.
“Personal Information” is defined as information related to your transactions with us such as (a) contact information (such as your name, address, zip code for marketing purposes email address and telephone number), (b) AAA membership number, (c) demographic information (such as age, date of birth, gender and marital status and family information) (d) credit card, bank account or debit card numbers and other payment information, and (e) driver’s license numbers, information about where you may be traveling to and from in the RT 66 Event, who is traveling with you, and geolocation information.
How We May Use Information
We may use the information we collect (including Personal Information) individually or combine it with other information to generate aggregate statistical information. When we aggregate information it does not identify you personally. The primary uses of the information include:
- To provide tickets and information about the RT 66 Event, or other information you have requested or to notify you about different products and services that we will be providing in connection with the RT 66 Event;
- For customer service, security, to detect fraud or illegal activities, and/or for archival and backup purposes in connection with the provision of the Website and Route66 GO for the RT 66 Event, and to comply with applicable laws, rules and regulations;
- To send or have third parties we are working with send communications to you about what you have signed up for, or to send you certain marketing information (unless you have opted out of receiving certain types of communications);
- To communicate with you, or respond to your inquiries, including through email, mobile app, telephone and text messaging (as you have consented to);
- To perform various types of communications, advertising campaigns, and/or promotional activities To show online advertisements and other information that are more relevant to your interests;
- To cooperate with law enforcement or other regulatory agency activities;
- To otherwise conduct our business as may be required.
How We May Share Information
We may share and disclose information, including Personal Information, as described at the time information is collected or as follows:
With Our Affiliates and Certain Non-Affiliated Companies
We may share information about you, including Personal Information, with our affiliated companies, other AAA clubs that are also permitting the RT 66 Event, and with the companies that we have engaged to help us provide the RT 66 Event, Route66 GO, or related services. We only share your information in this way to provide the RT 66 Event and related services to you. The companies outside our own affiliates are permitted to use this information only to provide their services to you or to ACA and are not permitted to share your Personal Information or to use it for any other purpose without our and your specific consent. We are not liable for the privacy policies or information security practices of such non-affiliated companies.
With Our Service Providers
We share information, including Personal Information, with our service providers and contractors so that they can perform the functions for which we engage them (such as providing you with Website hosting and data analyses, providing the Route66 GO app services, providing information systems for storing or processing our business data, and with respect to the RT 66 Event, selling tickets, providing advertising, sending communications and processing credit card payments). We may also share information as needed to operate the Website and our information systems and other aspects of our business.
For Legal Purposes
We also may share information that we collect to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose information, including Personal Information, as we deem necessary to respond to a subpoena, governmental request, court order or other legal or regulatory process or to comply with reporting and other legal requirements or when necessary to protect our members, customers and others.
Security of Your Information
We utilize industry standard internal security practices to safeguard the information we have about your transactions with us, and to protect the privacy and confidentiality of your Personal Information and confidential information, and to comply with applicable federal and state data security and privacy laws, rules and regulations. We use administrative, technical and physical safeguards on the Website designed to protect against loss, misuse, and alteration, and we restrict access to all of your Personal Information and account information except to our employees, independent contractors and service providers who have a legitimate business need for such information with respect to the Route 66 Event and related services. However, the security of information transmitted through the Internet or via e-mail or other means, can never be guaranteed. So ACA does not make any warranty, express, implied or otherwise, that ACA or its service providers will be able to prevent loss, misuse, unauthorized access or alteration of Personal Information. We are not responsible for any interception or interruption of any communications by you through the Internet or through a mobile app or for changes to or losses of data. Users of the Website and Route66 GO are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of the Website and Route66 GO. You should recognize that your use of the Internet and the Website and Route66 GO is solely at your own risk. If any breach of security is suspected we may suspend your use of the Website, or other systems, or Route66 GO without notice, to protect you and your data while we investigate the issue. Access to and use of password-protected and/or secure areas of any of the Website, Route66 GO or other systems that we control is restricted to authorized users only. Unauthorized access to such areas is prohibited.
Emails and Text Messages
We try to strike a balance between the security of your Personal Information and account information and your convenience. We note that we may send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mails or texts. This means that such message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include confidential information or any Personal Information, such as your credit card number or passport or visa information, in any unencrypted e-mail or text you send to us.
On our Website, you may be able to choose to use a send or share service to send information from the Website to someone else. In such case we will ask you for certain Personal Information such as their email address as well as your name and email address. The information you provide will be used to send a single message by us on your behalf. This information will not be collected or stored for any additional purpose. By providing us with this information you affirm that you are entitled to provide it to us.
We may also enable you to post content on social networking sites (e.g. Facebook). If you choose to do this you acknowledge that you are responsible for your use of a social networking site. We are not responsible for the availability or accuracy of such social networking sites or your use of such sites. You also should not include any confidential information or certain Personal Information in any post you make to a public area of a third party social network page, especially since any such posting immediately becomes public.
Linking From Our Website to other Websites
We do not knowingly collect directly or maintain Personal Information from any person under the age of sixteen with respect to the RT 66 Event, unless such Personal Information is provided by their parents.
We use “cookies” or “web beacons” (also called “clear GIFs” or “pixel tags”) to obtain certain types of information when your web browser accesses our Website.
What are cookies? Cookies are small pieces of information that a website transfers to your computer’s hard drive for record keeping and other purposes. Cookies make navigating the web easier for you by saving your registration, passwords and preferences while you’re at the Website. By using cookies, we can serve you better since they help us understand what information interests you.
We also use clear GIF tracking images on some of our pages and in our HTML e-mails that we send you to determine open rates.
What to do if you do not want cookies used:
Do Not Track Features:
If you want to opt out of receiving marketing or promotional emails, newsletters, text messages, mailings, or telephone calls relating to the RT 66 Event, or you want to request corrections, amendments or deletion of Personal Information that you have provided through the Website please follow the directions in the communications or contact us at the phone number or through the email address set forth below.
AAA Club Alliance Inc.
Email: [email protected]